Here’s food for thought when you run out of things to tweet about:
- New announcements from your brand.
- Teaser previews of offerings you are working on.
- Related interesting news from the industry.
- Trivia related to your product: history, technology, anything!
- Ask for suggestions: people love to help someone out.
- Events you are holding: this informs as well as gets you attendees.
- Events you are participating in: this shows you are active.
- Witty one-liners: this can be jokes, daily wisdom, or just about anything else.
- Helping people find opportunities: Helping people solve problems is the best thing you can do to promote your brand.
- Popular events: tweet about the upcoming sports events, festivals, etc.
- Unexpected developments: Was Gmail down today? Tweet about it!
- Regular industry news: yup, this doesn’t hurt if mixed in.
- Sales announcements: Tweet about any sales announcements you might have.
- Job openings: Tell people about open positions, both with your brand and at other places you know.
- Ask for customer feedback: Invite people to share their experiences with your brand.
- Participate in the relevant hashtags, and get more visibility.
- Set up and announce tweet chats based on brand-related hashtags.
- Follow people and make acknowledgement via tweets.
- Thank people who have recently followed you.
- Post the latest updates from your blog along with the link.
- Direct people to other social media channels you own by tweeting about them.
- Search on your brand name and respond to tweets that are about you.
- Create Twitter lists of industry-relevant analysts, well-wishers or customers, and announce the lists publically. This sends a positive message to the mentioned people.
- Participate in trending topics and viral hashtags to rope in some attention. Ensure your opinion are related to your brand somehow.
- Tweet-greet your followers daily. Saying small things like “good morning,” or asking about their health goes a long way in forging ties.
- Tweet and tag your best employee of the week. This keeps the staff motivated and gives them a platform.
- Announce weekly deal, tweetpon (coupon), etc., and evaluate its viral reach to understand how influential your brand is.
- For B2B brands, find out analysts on Twitter and build up conversations with them. Twitter is the best place for making your opinion heard.
- Give daily twitter tips on usage of your brand’s products/service or on the basis of the industry expertise. Tips sell well on Twitter.
- Make regular #FF Friday Follow recommendations or announce fan of the week with some incentives or freebies to the winners.
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