Facebook pages were once heralded as the next innovation in shareholder communication. Though in the wake of the Facebook IPO, press surrounding Social Media Fatigue has reached fever-pitch. The response from many company has been to withdraw from Social Media and Facebook especially.
R “Ray” Wang put together a great article last week titled Avoiding Social Media Fatigue Through Engagement and we believe you can do exactly that. The withdrawal of many competitors from the Social Media landscape is only more reason that your public company should be doing it’s best to engage stakeholders through channels like Facebook. Here’s how…
Also, change your cover image regularly. If you have a trade show coming up or a news release just out, add this information graphically to the top of your Facebook page within the cover.
When you find good content, don’t try pass it off as your own. Instead, find the original creator, “Like” their page and then mention it when you re-post the content.
This is done for you if you are re-sharing, but if you stumble across something awesome in your business intelligence, it’s well worth taking the time to generate that connection. You’ll likely have the content re-shared by the original creator and thereby get your company in front of their followers as well.
Engagement rates increase significantly when posting single images and videos to the Timeline. Try to throw in at least one or two of these per week so that your Company Page has color.
Another good idea is to create Slideshows and Info-graphics from the data published in your press releases in the weeks after they’re published. Graphically displayed data is shown to greatly enhance comprehension so this may also
R “Ray” Wang put together a great article last week titled Avoiding Social Media Fatigue Through Engagement and we believe you can do exactly that. The withdrawal of many competitors from the Social Media landscape is only more reason that your public company should be doing it’s best to engage stakeholders through channels like Facebook. Here’s how…
KEY BRANDING POINTS
Craft Relevant Cover Images
It’s not good enough to simply put up the header of your website. Instead, try to provide value to the visitor with stock information, give the page context with a tagline and finally, overlay your company logo or another branding asset for recognition.Also, change your cover image regularly. If you have a trade show coming up or a news release just out, add this information graphically to the top of your Facebook page within the cover.
Create A Vanity URL Like This…
One of the simplest branding principles on Facebook, though still one of the most overlooked in Investor Relations. Make sure your company is recognizable through your Facebook Page URL. To set this, visit: facbeook.com/username/ once you have 25 fans and you’ll end up with something like the one displayed above.Highlight Your Corporate Presentation
Often overlooked is the “Highlight” function of the Facebook Timeline. Use Highlighting to keep relevant information front and centre on the page. This way users don’t have to go digging for it.Highlight Your Corporate Video
Same concept, different media. Lead with the content you believe to be most compelling for stakeholders or cold leads who have arrived on your page through your engagement practices.Add Maps And Location Information
Adding location info to your Social Media listings gives the profile a significantly higher chance of appearing in location-based search results. Also, the headquarters of your company is a vital piece of information that stakeholders will seek out.KEY ENGAGEMENT POINTS
Creating enthusiasm around a Company Facebook Page can be really tough, especially if you’re working for a Startup or a Junior Company. The secret is to focus on engagement, not followers. By following these few engagement tips and saying relevant things to the right people, you’ll be able to achieve a much greater level of visibility for your Page and more importantly, your content.Mention Other Pages (Sources) In Your Posts
When you find good content, don’t try pass it off as your own. Instead, find the original creator, “Like” their page and then mention it when you re-post the content.
This is done for you if you are re-sharing, but if you stumble across something awesome in your business intelligence, it’s well worth taking the time to generate that connection. You’ll likely have the content re-shared by the original creator and thereby get your company in front of their followers as well.
Comment As Your Company Page
In another recent post of ours titled “Facebook Commenting as a Page? HUGE for Investor Relations!” we explained that the Facebook Commenting system now allows you to place comment by a Page on a web article. Saying something valuable to the conversation will increase company visibility and reader sentiment.Vary Post Content
Since company press releases are usually quite dull in terms of formatting, it’s a great idea to mix up your content during low company news periods.Engagement rates increase significantly when posting single images and videos to the Timeline. Try to throw in at least one or two of these per week so that your Company Page has color.
Another good idea is to create Slideshows and Info-graphics from the data published in your press releases in the weeks after they’re published. Graphically displayed data is shown to greatly enhance comprehension so this may also
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