Today, social media websites, such as Twitter (NYSE:TWTR), Facebook (NASDAQ:FB) and Instagram play a significant role in marketing a company’s products and services, leading many companies to hire specialists to manage marketing outreach on such websites.
All of that's going to change, a new study says, and positions exclusively devoted to feeding the social media beasts will be a thing of the past. According to a study by Workopolis, while a social media expert could be a major contributor in generating revenues for a company these days, the position will be extinct within the next 10 years.
“Soon a generation of young professionals who’ve grown up with Twitter and Facebook as part of their daily lives will be entering the job market,” the study said. “With this glut of savvy young online communicators looking for work, social media skills will just become expected communication competencies, like reading and writing, rather than unique areas of expertise.”
The study suggested that today’s generation is so engrossed in social media that employers will not consider proficiency in the field as a stand-out qualification.
“Soon a generation of young professionals who’ve grown up with Twitter and Facebook as part of their daily lives will be entering the job market,” the study said. “With this glut of savvy young online communicators looking for work, social media skills will just become expected communication competencies, like reading and writing, rather than unique areas of expertise.”
The study suggested that today’s generation is so engrossed in social media that employers will not consider proficiency in the field as a stand-out qualification.
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